July report for the board

Write the July report the way we always do at the end of the week: what happened, what it cost, what changes next, as a Word file

The board reads three things: what happened, what it cost, what changes next. July against plan first, then the two ad sets that carry the leads, then the one that spent without a lead. That one becomes a prepared pause, not a sentence.

Account performanceDaily breakdownCreative analysis

486 leads at €7.28, down from €8.41. The drop is real, not a reporting gap: spend fell too. The figure goes in as a chart, the source under it.

report.py

Meta Ads report, July 2026Document · DOCX · 48 KB

Spend for July was €3,540 against a plan of €3,600. 486 leads at €7.28 per lead, down from €8.41 in June. Two ad sets carry 71% of leads. One campaign spent €412 without a lead, and a pause is prepared and waits for your Yes.

Every figure in the file came back from a tool; the source is named under the chart.

Lia is SI and can make mistakes. Please check important changes.

Meta Ads report, July 2026.docx

Meta Ads report, July 2026.docxPage 1 of 3

Meta Ads report, July 2026

Pulse Fitness Milan · 1 to 31 July 2026 · prepared 1 August 2026

Summary

Spend for the month was EUR 3,540 against a plan of EUR 3,600. The account produced 486 leads at EUR 7.28 per lead, down from EUR 8.41 in June. Two ad sets carry 71 percent of leads. One campaign spent EUR 412 without a lead and is proposed for pause; the change is prepared in Liaison and waits for a Yes.

Cost per lead by week

Figure 1. Source: Liaison, get_daily_breakdown, 1 to 31 July 2026.

Results by ad set

Ad set	Spend, EUR	Leads	CPL, EUR	Share of leads
Wide	1,260.40	198	6.37	40.7%
Wide 2	1,109.80	147	7.55	30.2%
Change geo	758.10	141	5.38	29.0%
Promo copy	412.00	0	n/a	0.0%
Total	3,540.30	486	7.28	100%

Lead counts are Meta attribution (get_account_stats). Leads captured by Liaison for the same period: 481; the difference is attribution timing.

Liaison · Pulse Fitness MilanPage 1 of 3